Is this a free audit?
No. This is a done‑for‑you install. I may point out a couple issues as proof, but the deliverable is implementation + a before/after snapshot.
Do you need my passwords?
Usually no. You can add me as a manager/editor. If access is blocked, Lane B avoids it.
How fast does it work?
Some wins are immediate (CTA, review pipeline, GBP completeness). Rankings can take longer — that’s why we baseline tracking and measure.